Advertising Write For Us – Ciphers, codes, and keys are integral to our lives.When we communicate with our cell phones or buy something online, messages are transmitted in ways designed to prevent unauthorized people from understanding them.
There have been different encryption methods throughout history. What has changed is that now we let computers do the encoding and decoding of information.
How about returning to the days when existing technology required more human involvement?
What is a motto, and how to create your own?
How is a brand recognized? Mainly with your name, logo, colors, and motto. There are other items, but the ones mentioned easily top the list. These elements are responsible for creating a brand’s image, which is why they are the most valued components of any company.
Since slogans often appear alongside brand logos, they are responsible for making the right first impression on the public. Therefore, a tagline has to flow seamlessly with all other brand elements to present a cohesive image of the company. In addition, it must be compatible with the voice of your brand.
What is a motto?
Alright, let’s start by defining what a motto is. A tagline is an expression or short sentence (sometimes two) that identifies a brand. It is used in advertising to make a company and its products/services recognizable and distinguishable. Like the logo, the motto represents the brand and distinguishes it from others.
Slogans are short, punchy, and memorable. However, your tagline should never be super descriptive of your products or offer a summary of your brand story. Its only function is to communicate your company’s main objective in a few words.
Are slogans and slogans the same?
Not! Although slogans and slogans are somewhat similar, causing people to use the terms interchangeably, they are not identical. So let’s briefly analyze each of them.
Your tagline reflects your company as a whole. It applies to all your products, services, and marketing campaigns. A slogan, on the other hand, addresses a more limited objective. For example, you can have different taglines for different segments of your target audience. For example, if you sell clothing for children and teens, you may use a unique slogan for each group.
Tips for an attractive motto
Before we learn how to make a good tagline, let’s first find out what makes a good tagline. Then, here are some tips and guidelines you will find helpful when creating your slogan.
KISS
Whether the acronym stands for “Keep It Simple, Stupid” or “Keep It Short and Simple,” it is relevant to our topic in both ways. The charm of a tagline is that it’s incredibly short and easy to see. But, on the other hand, long lines can often be repulsive, and that’s not what brands want with their slogans.
Ideally, a slogan should have a few words (usually 2-6). You can also find sayings with two or even three sentences, but the shorter ones tend to give better results. Ford has one of the shortest slogans around: “Go Further.” Why use long sentences when two simple words are enough?
Use shocking words
Be sure to include solid and impactful words in your message. Powerful comments leave a much more lasting impression on people, and the primary goal of any slogan is to be remembered. Forceful language also helps you sound confident and trustworthy, transforming your mundane tagline into a compelling one.
Establish an emotional connection
Branding statistics state that 65% of people have established an emotional connection with a brand. Furthermore, customers who emotionally bond with a brand are 50% more valuable than delighted customers. The benefits of arousing a feeling in your audience are undeniable, so companies aim to evoke certain emotions with their written content, especially slogans.
Put your customers first.
A powerful tagline focuses on customers, not the company. As tempting as it may be, avoid describing the features of your products or how excellent your services are. Instead, highlight the benefits of your products/services, showing how they can improve people’s lives.
Your customers are interested in what they can earn from your business. Questions like “How is my company going to improve people’s daily lives?” or “What common problem is my company trying to solve?” They will help shift the focus from your business to your customers. More problem-solving and less bragging: that’s what you should aim for with your motto.
How to create a motto?
As exciting as it is, coming up with a tagline can be just as overwhelming. These handy steps will guide you through the creation process, making it much smoother and more enjoyable.
investigate
All the steps to creating a brand require research beforehand – creating a tagline is no different. So, before you get down to developing your tagline, search to see what’s out there. Pick a few companies you admire or identify with and examine their taglines. In this way, you will better understand what you want to achieve with your motto.
Examples of great slogans to get inspired
It’s time to take inspiration from the brands that have exceptionally developed compelling taglines. Remember that these companies have come a long way to get anywhere they are today. A vague or lengthy motto will not be the best option if your business is relatively small or new to the market. In those cases, your message should be direct and more specific.
Copywriting is indeed writing. So why not just call it that?
Because it has an addition that goes beyond the simple wording.
That is to say, Copywriting is a discipline conceived in the world of marketing and advertising to talk about the abilities of the newsroom to adopt the tricks of psychology to capture the attention and interest of people. , concerning content.
Who is in charge of Copywriting?
Well, I think it would not take much head to answer that the person in charge of the Copywriting is the editor. Or, following the same language dynamic, he is the copywriter.
Therefore, the copywriter is in charge of creating the texts, regardless of their type:
- Title;
- Body of text;
- Call to action.
And its mission is not only to write but also to create the concept and idea that allows the execution of the creative or advertising piece.
How to develop creative writing
Practice coupled with knowledge and preparation makes us strong.
Copywriting is not far behind; after all, a copy is the appropriation of communication skills and psychology, and what makes it punctual and great is practice.
This means that to carry out a good message, we must know about communication and psychology and a good space to begin spreading the message and testing its potential reach.
Well… it is not necessary to fully understand both branches of knowledge. However, some specific fundamental issues and concepts can be acquired through reading and research.
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